A keynote by Dr. Shaler will energize, engage & entertain your audience. It's a great way to start or close a conference, or bring everyone back together after a break.

Defining Your Niche

So... What are you selling? Who's your customer? Where are they? How do you get to them?

Hasn't anybody ever told you, "you can't please everyone?" Face it, even the "Pet Rock™" guy had a niche.

Know your market. Know who is specifically inclined and predisposed to your product, or who your service will particularly appeal to. Know what lights you up and how you want to spend your time. Defining these two factors is half the battle to successfully marketing your business. The narrower the field, the greater success possible. It's proven. It's not impossible. Look around. It's happening everywhere, and you can do it too.

Learn how to define your niche - in the clearest, most specific terms possible. Determine who needs it, and how to find them. This teleseminar will ask you the hard questions you need to answer.

If you only master one marketing technique this year, MAKE IT THIS ONE.

Rhoberta Shaler, PhD